Backline Business Consulting partners with small business owners
to manage their operations so their businesses run better.
You are in business for your passion. Backline is in business for your business.
Sometimes you just need someone to tell you what to do.
As an entrepreneur, you know that “the business stuff” needs to be well managed for everything to succeed.
Maybe you’re not skilled at or don’t enjoy handling the money, process or contracts side of things.
That’s OK.
I’m Jen Martensen, and I’m Backline Business Consulting. I am skilled at those aspects of business, and I do enjoy them. In fact, I’m a total nerd about it.
Let me take away the stress and anxiety of the work you don't want to do, and I'll do it better.
Backline offers services in 3 primary areas:
Everything I do has a positive impact on the financial well being of your business.
I look at things from all points of view and approach issues with efficiency, decisiveness, prioritization, accountability, and smart strategy to devise effective solutions–all with the goal of helping you focus on what you do best, and what earns you the most income.
I also strive to provide perfect-match referrals to specialists for services such as: attorneys, accountants, designers, developers, social media specialists, insurance brokers, event planners, financial planners, and more.
Let Backline be a new kind of strategic partner you can rely on to manage the business behind your creativity.
We’ll work together to balance the left brain and right brain of your company, so you can spend less time in your operations and more time on the reasons you launched in the first place.
Backline can have a positive impact on any small business.
My specialty is working with artists and entrepreneurs in creative industries, as well as established people in the maker trades including but by no means limited to:
Music and entertainment
Fine carpentry and building
Interior design, architecture and furniture design
Video and film production
Photography and visual arts
Graphic design, illustration, and printing
Landscape architecture and garden design
Stage set and lighting design
Fashion, jewelry and costume design
Event production
Retail, restaurants, bars, hospitality design and management
Gallery and museum management
“By the way, EVERY builder needs a JEN.”
-Potential client of Ahern Fine Carpentry
(a Backline client)